Press Releases
| 2004 | | 2005 | | 2006 | | 2007 | | 2008 | | 2009 |
Sierra Designs Hires New Sales Agency To Represent The Southeast Territory |
| (December 19, 2006) |
Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for "people in the know", today announced it has hired the Adventure Marketing Group to represent the southeast territory, effective December 18, 2006. |
Sierra Designs Asp Tent Wins "Best of Adventure Gear" Award From National Geographic Adventure Magazine |
| (November 30, 2006) |
Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for "people in the know", today announced its Asp tent has won the "Best of Adventure Gear" award from National Geographic Adventure magazine. |
Sierra Designs Hires New Sales Agency To Represent The Southwest Territory |
| (October 20, 2006) |
Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for "people in the know", today announced it has hired Andrew Russell Sales to represent the southwest territory, effective October 23, 2006. |
Sierra Designs Uses A Yodeling Auctioneer And Roving Trail Signs To Raise Over $4000 For Outdoor Charities At OR |
| (August 18, 2006) |
Sierra Designs, an authentic leader in developing innovative outdoor products including tents, sleeping bags and clothing today announced it has raised over $4000 for several outdoor charities at the first-ever live auction held at the Outdoor Retailer's Summer Market on August 10, 2006. |
Sierra Designs Targets The Ultralight, Expedition And Family Camping Markets With New Innovative Products and Features |
| (August 1, 2006) |
Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for "people in the know", today announced its new innovations and technologies targeted to the ultralight, expedition and family camping communities. The spring 2007 line-up will be unveiled at Outdoor Retailer's Summer Market in Salt Lake City, Utah (August 10-13, 2006 in booth # 25039). |
Mark Mathews Named Director of Sales |
| (July 26, 2006) |
Sierra Designs, a technical leader of innovative outdoor clothing and gear and Ultimate Direction, a manufacturer of high-performance hydration systems today announced that Mark Mathews has been named its new director of sales, effective July 31, 2006.
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Sierra Designs Trade Wind Sleeping Bag Wins "2006 Gear Of The Year" By Outside Magazine |
| (April 18, 2006) |
The Award-Winning DriZone™ Waterproof-Breathable Sleeping Bag Category Continues To Gain Admiration Among Industry "People in the Know" |
Paul Gagner Named President of Sierra Designs and Ultimate Direction |
| (April 12, 2006) |
Sierra Designs Continues To Innovate And Create Unique Products For Fall And Winter 2006 |
| (February 1, 2006) |